Brilliant 4K Clarity with HDR10 Pro

Experience breathtaking visuals on a 139 cm (55") Ultra HD display. With HDR10 Pro, every color is more vivid, and every detail is enhanced—bringing your favorite movies, shows, and games to life with stunning realism.

Smarter Processing with α5 Gen7 AI Processor

Powered by the α5 Gen7 AI Processor 4K, this TV automatically optimizes picture and sound quality, ensuring a smoother, richer viewing experience every time you switch it on.

FILMMAKER MODE – Cinema at Home

Enjoy movies exactly as the director intended. FILMMAKER MODE turns off motion smoothing and fine-tunes settings to preserve authentic visuals for a truly cinematic feel right in your living room.

webOS Re:New Program – 4 Years of Upgrades

Stay updated and future-ready with the webOS Re:New Program, offering 4 years of guaranteed software upgrades over 5 years. Your TV stays smart, fast, and in tune with your lifestyle.

Optimized for Gamers

Game better with ALLM (Auto Low Latency Mode) and HGIG Mode, delivering responsive gameplay and high dynamic range performance. Fine-tune your settings on the fly with the intuitive Game Dashboard & Optimizer.

Adaptive Brightness for Any Room

Whether it’s bright daylight or a cozy evening, the TV’s AI Brightness Control automatically adjusts to ambient lighting, keeping visuals crisp and easy on the eyes at all times.

Personalized Smart Experience

Make the TV truly yours with features like My Profile, AI Concierge, and Quick Card. Get tailored content suggestions, organize your apps, and access your favorites—all in a few clicks.

Control at Your Fingertips with Magic Remote

Navigate effortlessly using the Magic Remote. Point, click, scroll, or use your voice—this remote gives you seamless control over your TV and connected devices.