SELF-LIT LG OLED
The Power of SELF-LIT PiXELS
LG OLED TV is unique thanks to its self-lit technology. Over 33.2 million self-lit sub-pixels* come together to deliver the next level of TV. Enjoy the deepest blacks, richest colors, and most realistic picture quality.\

α9 Gen3 AI Processor 4K
An evolutionary TV experience
With deep learning algorithms, α9 Gen3 AI Processor analyzes the on-screen content to deliver content as its most immersive. All adjustments are automatic, enhanced for the ultimate picture and sound, to make every viewing a spectacular one.

TV takes a leap forward
Transform your TV into a central hub with the intelligent AI ThinQ. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition, there’s no remote needed. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.